UFC President Dana White Honored as Brand Builder of the Year

If July 11th's UFC 100 event isn’t proof enough of the innovative work spearheaded by UFC President Dana White that allowed a struggling brand to not only survive, but thrive, Wednesday night's Promax / BDA Television Century Awards ceremony at the New York Hilton solidified White's place among the elite in the sports and television worlds, as he was honored with the Brand Builder of the Year award.
If July 11th's UFC 100 event isn’t proof enough of the innovative work spearheaded by UFC President Dana White that allowed a struggling brand to not only survive, but thrive, Wednesday night’s Promax / BDA Television Century Awards ceremony at the New York Hilton solidified White’s place among the elite in the sports and television worlds, as he was honored with the Brand Builder of the Year award.

“To be here is amazing,” said White. “I never thought I’d see this day, even though I always thought UFC would be a success. Spike TV is a completely perfect partnership for us, and I'm truly honored.”

Launched in May 2003, the Promax / BDA Television Century Awards were created as an annual award to honor television's elite for their contributions to building brands. White was honored along with Sam Howe, head of marketing for Time Warner, Jordan Hoffner, Director of Content Partnerships for Youtube, and Susan Kantor, SVP Marketing for Warner Brothers.

メディア

最新
At UFC 157, Michael "Maverick" Chiesa gets Anton Kuivanen locked into a body triangle and seals the deal with a submission victory. See Chiesa battle Joe Lauzon at UFC Fight Night Mashantucket.
2014/08/29
The Ultimate Fighter season 13 winner and rising lightweight contender Tony "El Cucuy" Ferguson looks to make his name known as he goes up against Katsunori Kikuno at UFC 173. Watch Ferguson take on Danny Castillo in the co-main event at UFC 177.
2014/08/29
Find out all you need to know about today's UFC 177 weigh-in, recent fight card changes, how to catch the last episode of Embedded before tomorrow's event, and info on the UFC's debut on Playstation 4.
2014/08/29
UFC correspondent Megan Olivi goes one round with UFC lightweight Ramsey Nijem before his UFC 177 bout with Diego Ferreira. Nijem reflects on his second straight fight against an undefeated fighter and his brother's influence on his training camp.
2014/08/28